Cloudworker. Duh!

When Plantronics launched a survey to better understand remote and home office workers — and then held a competition to rename the poorly understood term “teleworker” — I considered what phrase I could coin that would stick.

Telecommuter and teleworker obviously had wallowed in oblivion since the 1970s and 1990s, respectively.

SOHO-dweller? Nope. Home Officer? Uh-uh. “That guy who works in his underwear instead of driving into the office.” That’s a bit cumbersome and conjures a rather bothersome visual.

Then some dude named Venkat Rao came up with “Cloudworker.” It defines “those of us who work from several locations in one day; communicate on multiple devices and with multiple applications; integrate work and personal lives; and provide 24×7, ‘always on’ service to customers.”

Eureka! Google “cloud computing” or search this site and see how often it comes up. Heck, I “cloudworked” from bed last night while watching Monday Night Football. Read More »