I spent some time with Ruth King with The Profitability Channel in Atlanta as part of Home Office Highway. We had a great chat about setting up your mobile home office, getting work done – and managing family expectations. See for yourself. The 30-minute show that aired on July 21.

To check it out, hit www.profitabilitychannel.com, click on Channel Calendar or Library, go to July 21, and look for Jeff Zbar on Biz Buzz. It will be available through mid-August.

Enjoy…

Home Office Highway and the virtual office is all about technology. Sure, cooking burgers on a grill doesn’t take much in the way of high-tech gizmos — unless you bought your spatula at Hammacher-Schlemmer.

But this blog has been written on a laptop connected to the Internet by a USB device that delivers broadband Rev-A through-put from almost any location — an RV park, at the base of Stone Mountain in Georgia, or as we drive along I-95 toward Massachusetts. Whether you’re an entrepreneur or you telework / telecommute, tech is your toolbox.

If you’re a tech marketer, the secret of successfully putting high-tech gadgetry in the hands of consumers (especially if you don’t have an IT staff behind you) is making it accessible to folks in a non-threatening, high-touch venue. The chance to play with the latest handset, or demo some new device, or ask “Like Duh!” questions without getting some “You Silly Consumer” look in response is the answer.

Call it the “Evolution.”

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